Part of the scam is that the pyramid scheme of attention will somehow pay off for a lot of people. It won’t. It can’t. The math doesn’t hold up. Someone is going to win a lottery, but it probably won’t be us.
And a bigger part is that the things you need to do to be popular (the only metric the platforms share) aren’t the things you’d be doing if you were trying to be effective, or grounded, or proud of the work you’re doing.
— Seth Godin
I don’t think this only applies to social media and work, but also to our real life friends and social life. Or, as I once paraphrased Lauren Graham:
Stop chasing the fun, be the fun