This is a really good question from Paul Graham:
— Paul Graham
I just checked, and while the Amazon website does generate a lot of requests, none of the actions that I’ve learned that e-commerce people can use to optimise an online shop seem to generate anything.
That’s kind of embarrassing for me to not have noticed. Though I never worked with the continual optimisation of online shops, I should not have accepted conventional wisdom that easily.
No, I am not smarter than Amazon. But now I am curious as to how they do it.