Tag-arkiv: burberry

Rebranding

The Burberry* rebranding went as well as one might expect: This reminds me of the perils of rebranding. In the words of Mark Ritson: […] this is rebranding, which I regard as the most asymmetrical corporate strategy of them all. There … Læs resten

Udgivet i Management | Tagget , , , , , , | Skriv en kommentar

Brand-value and Torch-value

(title could have been better in the Danish tradition of using English words whenever we feel like it) Anyway, this story, “Burberry burns bags, clothes and perfume worth millions“, about Burberry torching their products to keep them away from the … Læs resten

Udgivet i Other | Tagget | 1 kommentar