Yes, I know the artist thinks “meme” isn’t good enough as he makes “political comics”, which it is. He touches on the Azov Fallacy elsewhere and it is one point of the Russian disinformation campaign that has reached the furthest.
I actually heard about it 8 years ago but I was fortunate enough to work with a couple of brilliant Ukrainians before and after that, so I had some extra input.
For everyone else, I suggest you watch a couple of videos from Adam Something, a leftist Hungarian I primarily followed for his criticism of anarcho-capitalism. The first is from before the invasion and the second about a month into the Russian invasion.