The not-so-Backfire Effect

Apparently the Backfire Effect isn’t that much of a thing, after all.

The Backfire Effect is the idea that when a claim aligns with someone’s ideological beliefs, telling them that it’s wrong will actually make them believe it even more strongly.

This might align pretty well with how we experience real-life discussions but a recent review of seven major studies found little to no of this effect.

Apart from the fact that I was wrong I find this new knowledge encouraging.

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