A “smart” car, just what we needed

As big corporations have decided to prefix any product with the word “smart” whenever they want to use it to harvest data on their consumers, it is getting a lot easier to spot these.

GM (over here, Chevrolet) for instance chose to capture which radio stations their customers were listening to, combined with volume levels, timestamps and locations. Then they plan on selling that data to advertisers, I am guessing they will add their in-house data such as age, income group, name and address.

Reklamer
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