Vi får stadig mange af vores varer fra Kina så prøv at læs artiklen “Christmas in Yiwu“, om fremstilling, salg og transport af de alt for mange ting der sendes jorden rundt.
Afsnittet “showroom” fortæller
In the adjacent building to the factory floor we visited their showroom. I had never seen so many variations of the same product. Dozens of Christmas stockings bearing slightly different Santas and snowmen. Small tweaks on each theme. An in-house designer creates these designs. It feels like a brute force approach to design, creating every single possibility and then letting the market decide which it wants to buy.
If none of the existing designs appeal to a buyer they can get their own designs manufactured instead. When a custom design is successful, with the customer placing a large order, it is copied by the factory and offered in their range to future buyers. The factory sales agent indicated that designs weren’t protected and could be copied freely, as long as trademarks were removed.