Og julegaven kommer fra …

Vi får stadig mange af vores varer fra Kina så prøv at læs artiklen “Christmas in Yiwu“, om fremstilling, salg og transport af de alt for mange ting der sendes jorden rundt.

Afsnittet “showroom” fortæller

In the adjacent building to the factory floor we visited their showroom. I had never seen so many variations of the same product. Dozens of Christmas stockings bearing slightly different Santas and snowmen. Small tweaks on each theme. An in-house designer creates these designs. It feels like a brute force approach to design, creating every single possibility and then letting the market decide which it wants to buy.

If none of the existing designs appeal to a buyer they can get their own designs manufactured instead. When a custom design is successful, with the customer placing a large order, it is copied by the factory and offered in their range to future buyers. The factory sales agent indicated that designs weren’t protected and could be copied freely, as long as trademarks were removed.

This entry was posted in Development. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.